User blog comment:Ramennoodledoggo/smol rant/@comment-43790174-20200101044614

Let's be honest, Animal Jam is a die gaming and AJHQ knows it. It's player base is ever so depleting, and most either transfer to a new game or don't even both logging in anymore. It seems like everything they do angers their dedicated fans (like Leilani, for example), so they don't even bother staying to their morals at this point (which was to keep everything member-free at one point). They're shamelessly excluding non members from enjoying new content in hopes that it will convince the remaining few to purchase membership, which has backfired once again. I know lots of people who are quitting just because of this inequality, and quite frankly I can't blame them. Most players are tired of sitting around and waitting for AJHQ to dump out lazy, membership-filled content every month and then an actual good feature once every several years.